Hard Money Lender in Long Branch, NJ
Rates Starting at 10%
West Forest Capital is a reliable New Jersey hard money lender that finances real estate investments up to $3 million. In Long Branch, we are widely regarded as the fastest hard money lender among New Jersey lenders, thanks to our efficient process and market knowledge. We understand how crucial timing is in Long Branch’s competitive real estate scene, and we work swiftly to provide funding.
- We are a direct lender, not a broker
- Same day pre-approval
- Funding in 3-5 days, although 1 day is possible
- Loan amounts up to $5 million
The Trust We've Earned
Property Types
- Multi-family
- Single-family Investment Properties
- Condominiums
- Apartments
- Co-ops
- Retail
- Small Office Buildings
- Industrial & Warehouse
- Duplex
- Triplex
- Quadplex
- Mixed-Use
Lending Parameters
Loan Size | $100,000 to $5,000,000 |
LTC | Up to 80% of purchase price |
Rehab Funding | 100% |
LTV | Up to 70% of the ARV |
Term | Standard is 12 months. 24-36 months is available |
Lien | First lien; second lien as additional collateral only |
Interest Rate | 10%–12.5% |
Points | 1.5–2% of the loan amount |
Counties Covered
West Forest Capital lends in the following counties in New Jersey:
- Hudson County
- Bergen County
- Passaic County
- Essex County
- Morris County
- Sussex County
- Warren County
- Union County
- Somerset County
- Middlesex County
- Hunterdon County
- Mercer County
- Monmouth County
- Burlington County
- Ocean County
- Atlantic County
- Cape May County
Read more about getting a hard money loan in the following areas:
Hard Money Loans in New Jersey - Areas We Serve
Recently Funded Hard Money Loans

Jersey City, NJ

Newark, NJ

Elizabeth, NJ
Why Use a Hard Money Loan
- If you need funding fast. Unlike traditional banks that require extensive review periods, West Forest Capital offers fast same day approval for hard money loans and funds within 3 to 5 days. For emergencies, we can fund in just one day.
- If the property isn’t stabilized. Banks often decline loans for properties needing repairs, missing Certificates of Occupancy, or with poor rental histories. West Forest Capital fills this gap with hard money loans tailored for these situations.
- If you have poor credit. West Forest Capital looks beyond credit scores, focusing on the property’s value to approve loans regardless of FICO scores or debt-to-income ratios.
- If you don’t want to take a loan in your personal name. Many banks require borrowers to personally own the property. Our hard money loans allow ownership under LLCs or other entities, especially helpful if you own multiple properties.


Why Choose A Long Branch, NJ Hard Money Lender
Our very first loan was funded in New Jersey in 2013, and we take great pride in being a local hard money lender for communities like Long Branch and beyond. We have in-depth knowledge of rent regulations across New Jersey, including in Elizabeth, Rahway, and Newark. When it comes to permits, we can walk you through the process in places like Jersey City, Union City, and Planview. We understand the unique personalities of New Jersey’s towns and enjoy sharing local favorites such as pizza spots in Passaic.

Financing Your Long Branch Investment Property
Long Branch, New Jersey, enjoys a strong real estate market due to its closeness to New York City and Philadelphia and a healthy local economy fueled by industries such as technology, pharmaceuticals, and transportation. This economic strength encourages a highly liquid property market with excellent opportunities for investors to purchase and enhance real estate. West Forest Capital, a respected New Jersey hard money lender, is dedicated to helping you secure funding quickly and efficiently to thrive in Long Branch’s competitive property environment.

Asset-backed Lender Focused on Customized Solutions
Backed by detailed knowledge of the Long Branch fix and flip market, West Forest Capital provides creative and adaptable loan products tailored to your hard money financing goals. We base our loans on the value of the property, which on occasion has allowed us to finance over 100% of both purchase and rehab expenditures. West Forest Capital also offers the longest available hard money loans on the market, with terms of up to three years, making them ideal for long-term property holders.
Reach out to us or apply now to secure funding.
Frequently Asked Questions: Hard Money Loans Long Branch, NJ
What are hard money lenders?
Hard money lenders operate outside of traditional banks, offering loans primarily based on the value of the property rather than the borrower’s financial history. While both banks and hard money lenders provide mortgage loans, the qualifications and requirements from hard money lenders differ greatly compared to traditional banks. The focus of hard money lenders is much more on the collateral itself, with less weight placed on the borrower’s credit or income. The underwriting process is streamlined and faster, often allowing loans to be approved and funded in as little as a week, unlike the months it can take with conventional banks. This fast turnaround makes hard money loans especially popular with real estate investors who purchase properties at foreclosure auctions where closing deadlines are tight. Additionally, hard money lenders will often finance properties that banks refuse to, such as those lacking a Certificate of Occupancy. Hard money loans are particularly beneficial for borrowers with poor or rebuilding credit, as a low credit score generally does not disqualify applicants. These loans can also be used for refinancing or to extract equity from investment properties. However, it’s critical to understand that hard money lenders only offer loans for investment properties and do not provide mortgages for primary residences; living in a property financed by a hard money loan is not permitted.
How do Long Branch hard money loans work?
Because hard money loans are faster and simpler to obtain compared to traditional bank mortgages, the interest rates tend to be higher. These rates generally fall between 9 and 12 percent, with closing fees of 1 to 3 points. The loan terms are typically one or two years. The loans are generally structured in two parts: one to cover the purchase price, usually between 70 and 85 percent of the cost, and another to cover any rehab work necessary to update the property. Hard money lenders often provide funding for up to 100 percent of the rehab budget. If no rehab is needed, this part is excluded from the loan. Rehab funds are released incrementally after portions of the work are completed, in arrears. For instance, with a rehab cost of $50,000, the borrower might complete $15,000 of the work, then receive that amount from the lender. This continues until the entire rehab budget is funded. Typically, the total loan amount will not exceed 65 percent of the property’s after-repair value (ARV).
What do hard money lenders look for?
Because a hard money loan is treated as a commercial loan, lenders only provide financing to LLCs and not to individuals. If you do not have an LLC, it is easy to set one up and it can have just one member – you.
Hard money lenders evaluate both the purchase price and the after-repair value (ARV) of a property to make sure loans will be repaid. Buying at or below market price is important to qualify. If rehab funds are included, the lender requires that repairs be completed on schedule. Having a clear title is essential; any liens or judgments on the property or borrowing LLC must be cleared before loan funds are released.
Hard money lenders want their borrowers to enter investments that are profitable. They want you to succeed in your real estate venture so they can get repaid. They check that there is adequate “spread” in the deal. This means the ARV will cover purchase price, rehab costs, loan interest, closing costs, and other fees, with enough left to make the deal financially viable.
What is hard money used for?
A hard money loan is most frequently used in the following real estate investment cases:
- To finance the purchase and renovation costs of properties that banks will not support, often because of the borrower’s credit or the property’s condition. Once fixed up, these properties are sold to retail buyers in a process known as a “fix and flip.”
- To buy and renovate rental properties that banks will not fund. After the rehab is complete, the property is “stabilized” and can be rented, making it eligible for refinancing at lower interest rates.
- To close purchases on tight timelines that traditional lenders cannot accommodate, including foreclosure auctions. Hard money lenders can often close in under a week, while banks may take months.
- To quickly access equity from owned properties using cash-out refinancing with the property as collateral.
- To refinance loans quickly before maturity to avoid penalties or default.
- To purchase property under an LLC name. Since traditional lenders typically avoid lending to LLCs, hard money lenders offer a flexible alternative.
Are hard money loans the same as flip loans?
Though closely related, hard money loans and flip loans are not the same. Hard money loans are private money loans offered by lenders like West Forest Capital and are used for many types of real estate investments, emphasizing the property’s worth over the borrower’s credit history. Flip loans represent a specialized class of hard money loans designed for investors looking to purchase, renovate, and quickly sell properties for a profit. All flip loans qualify as hard money loans, but not all hard money loans are intended for flipping; many are used to fund other real estate investment ventures.