Hard Money Lender in Atlantic City, NJ
Rates Starting at 10%
West Forest Capital is a trusted hard money lender in New Jersey, providing financing for real estate investments as high as $3 million. Investors in Atlantic City rely on us for rapid loan approvals and funding, making us one of the fastest lenders among hard money lenders in New Jersey. We know that time is of the essence in Atlantic City’s vibrant real estate market.
- We are a direct lender, not a broker
- Same day pre-approval
- Funding in 3-5 days, although 1 day is possible
- Loan amounts up to $5 million
The Trust We've Earned
Property Types
- Multi-family
- Single-family Investment Properties
- Condominiums
- Apartments
- Co-ops
- Retail
- Small Office Buildings
- Industrial & Warehouse
- Duplex
- Triplex
- Quadplex
- Mixed-Use
Lending Parameters
Loan Size | $100,000 to $5,000,000 |
LTC | Up to 80% of purchase price |
Rehab Funding | 100% |
LTV | Up to 70% of the ARV |
Term | Standard is 12 months. 24-36 months is available |
Lien | First lien; second lien as additional collateral only |
Interest Rate | 10%–12.5% |
Points | 1.5–2% of the loan amount |
Counties Covered
West Forest Capital lends in the following counties in New Jersey:
- Hudson County
- Bergen County
- Passaic County
- Essex County
- Morris County
- Sussex County
- Warren County
- Union County
- Somerset County
- Middlesex County
- Hunterdon County
- Mercer County
- Monmouth County
- Burlington County
- Ocean County
- Atlantic County
- Cape May County
Read more about getting a hard money loan in the following areas:
Hard Money Loans in New Jersey - Areas We Serve
Recently Funded Hard Money Loans

Jersey City, NJ

Newark, NJ

Elizabeth, NJ
Why Use a Hard Money Loan
- If you need funding fast. Many banks take months to review loan applications, but West Forest Capital prides itself on same day approval for hard money loans and funding completed within 3 to 5 days. In emergency situations, we can even fund in just one day to meet immediate needs.
- If the property isn’t stabilized. Traditional banks may refuse to finance properties that need repairs, lack Certificates of Occupancy, or have unstable rental histories. West Forest Capital provides hard money loans for these situations where banks hesitate to lend.
- If you have poor credit. Recognizing that credit issues arise for many reasons, West Forest Capital bases funding decisions mainly on the property’s appraised value rather than personal credit scores or debt-to-income ratios.
- If you don’t want to take a loan in your personal name. If you wish to keep property ownership within an LLC or have too many properties to qualify for personal financing, West Forest Capital offers hard money loans that do not require the property to be held in your personal name.


Why Choose An Atlantic City, NJ Hard Money Lender
Since our initial loan in New Jersey back in 2013, we have taken pride in being a dedicated local hard money lender. We understand rent regulations impacting cities including Atlantic City, as well as Elizabeth, Rahway, and Newark. When permits are required, we help clients navigate the application process in Jersey City, Union City, and Planview. Our deep knowledge of New Jersey’s diverse communities, from the Oranges to the Jersey Shore, enables us to provide uniquely informed support.

Financing Your Atlantic City, NJ Investment Property
Atlantic City’s property market in New Jersey is shaped by its strategic location close to metropolitan hubs such as New York City and Philadelphia, alongside a local economy featuring industries like tourism, manufacturing, and transportation. This economic activity supports a dynamic real estate market with abundant opportunities for investors to buy, improve, and profit from properties. West Forest Capital is a reliable New Jersey hard money lender prepared to assist you with the funding necessary to make the most of Atlantic City’s real estate possibilities.

Asset-backed Lender Focused on Customized Solutions
With comprehensive experience in the Atlantic City fix and flip market, West Forest Capital designs specialized financing packages to meet your hard money loan requirements. We focus on the underlying value of the property, which enables us to fund loans that sometimes exceed 100% of the purchase price plus rehab costs. West Forest Capital also offers the longest loan terms available in the hard money lending space, extending up to three years, which is ideal for those pursuing buy and hold investments.
Give us a call or apply today to learn more.
Frequently Asked Questions: Hard Money Loans Atlantic City, NJ
What are hard money lenders?
Hard money lenders are private, non-bank lenders who offer asset-based loans, placing more importance on the property’s value than on the borrower’s credit score or financial history. Although banks and hard money lenders both issue mortgage loans, the standards and lending criteria vary substantially. The underwriting process with hard money lenders is significantly shorter and more efficient, frequently enabling loan funding in as little as a week compared to the months-long process common with traditional banks. This quick approval and funding process makes hard money loans a preferred choice for investors purchasing auctioned foreclosure properties that require rapid closings. Hard money lenders are also willing to finance properties that banks typically will not, including those without Certificates of Occupancy. These loans are suitable for people with poor credit or those working to rebuild their credit since FICO scores are less critical to approval. Furthermore, hard money lenders can provide refinancing options or cash-out loans on existing investment properties. It’s crucial to understand that hard money loans are strictly for investment properties and cannot be used for owner-occupied residential homes.
How do Atlantic City hard money loans work?
Because hard money loans are quicker and simpler to obtain than traditional bank mortgages, their interest rates tend to be higher. Interest typically falls between 9 and 12 percent, with closing costs including 1 to 3 points. The loan term is generally one or two years. These loans are structured in two main parts: the first covers the purchase price, often between 70 and 85 percent of that amount, while the second part covers any necessary rehab to bring the property up to modern standards. Hard money lenders commonly finance up to 100 percent of rehab costs. When no rehab is needed, that part is omitted. Rehab funds are released incrementally after work is completed. For example, if $50,000 is allocated for rehab, the borrower might finish the first $15,000 of work and then receive that sum from the lender. This process continues until the entire rehab amount has been funded. Usually, the total loan amount combining purchase and rehab funds does not exceed 65 percent of the property’s after-repair value or ARV.
What do hard money lenders look for?
Because a hard money loan is categorized as a commercial loan, lenders only provide financing to LLC entities, not individual borrowers. If you do not have an LLC, there is no problem forming one, which can be done easily and may have only one member – you.
Hard money lenders evaluate both the purchase price and the after-repair value (ARV) of a property to confirm that their loans will be repaid. Purchasing below or at market value is a key factor in loan approval. When a loan includes rehab funds, the lender monitors to ensure repairs are completed on time according to the agreed schedule. A clear title is also necessary; any liens or judgments on the property or borrowing LLC must be resolved prior to loan funding.
Hard money lenders want borrowers to enter profitable transactions. In other words, they want you to make a profit on your real estate investment so they can be repaid. They verify that the deal has sufficient “spread,” meaning the ARV covers the purchase price, rehab expenses, loan interest, closing costs, and additional fees, with enough margin to ensure a profitable investment.
What is hard money used for?
Hard money loans are often applied in the following real estate investment contexts:
- Covering purchase and renovation costs on properties that banks will not fund, often due to the borrower’s credit or the state of the property. Once rehab is complete, these properties are sold in a process called “fix and flip.”
- Buying and improving rental properties that banks decline to finance. After rehabilitation, the property is considered “stabilized” and eligible for traditional refinancing at reduced interest rates.
- Handling purchases with very tight deadlines that banks cannot satisfy, including foreclosure auction purchases. Hard money lenders can often close deals in under a week, whereas banks take months.
- Accessing equity quickly from an owned property by using it as collateral in a cash-out refinance.
- Refinancing existing mortgages quickly before they mature to avoid default or penalties.
- Buying property through an LLC. Since conventional lenders rarely lend to LLCs, hard money loans provide greater ownership flexibility.
Are hard money loans the same as flip loans?
Hard money loans and flip loans, though similar, are not exactly the same. Hard money loans are private money loans provided by lenders such as West Forest Capital and cater to a variety of real estate investment purposes by focusing primarily on the property’s value instead of the borrower’s credit rating. Flip loans are a specific subset of hard money loans designed for investors who buy, rehab, and then quickly resell properties to make a profit. While all flip loans qualify as hard money loans, hard money loans themselves are not exclusively used for flipping properties but can finance other real estate investments as well.