Hard Money Lender in Asbury Park, NJ
Rates Starting at 10%
West Forest Capital is a New Jersey hard money lender financing real estate investments up to $3 million. Within Asbury Park, we have become known as the fastest hard money lender because we recognize the competitive pace of Asbury Park’s real estate market. Our commitment to speed and efficiency helps investors act quickly and confidently.
- We are a direct lender, not a broker
- Same day pre-approval
- Funding in 3-5 days, although 1 day is possible
- Loan amounts up to $5 million
The Trust We've Earned
Property Types
- Multi-family
- Single-family Investment Properties
- Condominiums
- Apartments
- Co-ops
- Retail
- Small Office Buildings
- Industrial & Warehouse
- Duplex
- Triplex
- Quadplex
- Mixed-Use
Lending Parameters
Loan Size | $100,000 to $5,000,000 |
LTC | Up to 80% of purchase price |
Rehab Funding | 100% |
LTV | Up to 70% of the ARV |
Term | Standard is 12 months. 24-36 months is available |
Lien | First lien; second lien as additional collateral only |
Interest Rate | 10%–12.5% |
Points | 1.5–2% of the loan amount |
Counties Covered
West Forest Capital lends in the following counties in New Jersey:
- Hudson County
- Bergen County
- Passaic County
- Essex County
- Morris County
- Sussex County
- Warren County
- Union County
- Somerset County
- Middlesex County
- Hunterdon County
- Mercer County
- Monmouth County
- Burlington County
- Ocean County
- Atlantic County
- Cape May County
Read more about getting a hard money loan in the following areas:
Hard Money Loans in New Jersey - Areas We Serve
Recently Funded Hard Money Loans

Jersey City, NJ

Newark, NJ

Elizabeth, NJ
Why Use a Hard Money Loan
- If you need funding fast. While banks can be slow to approve loans, West Forest Capital offers hard money loan approvals the same day you apply, with funding delivered within 3 to 5 days. In urgent cases, we are able to expedite funding to just one day.
- If the property isn’t stabilized. Banks typically shy away from financing properties needing rehab, missing occupancy permits, or with weak rental histories. West Forest Capital’s hard money loans fill this financing gap for investors facing such challenges.
- If you have poor credit. West Forest Capital understands that credit scores don’t always paint the full picture. Our focus is on the property’s value, rather than your FICO score or income-to-debt ratios, making it easier for you to secure funding.
- If you don’t want to take a loan in your personal name. Banks often require personal ownership for loan approval. If you prefer to hold property in an LLC or have reached personal loan limits, West Forest Capital’s hard money loans allow you to keep loans off your personal record.


Why Choose An Asbury Park, NJ Hard Money Lender
Our very first loan originated in New Jersey in 2013, and we continue to be a proud local hard money lender throughout the state. We are familiar with rent regulations in Asbury Park and surrounding areas like Elizabeth, Rahway, and Newark. If permit assistance is necessary, we guide clients through the process in Jersey City, Union City, and Planview. We know the distinctions between New Jersey towns and are happy to share insights, including our favorite spots in Passaic.

Financing Your Asbury Park, NJ Investment Property
Asbury Park in New Jersey boasts a real estate market bolstered by its access to major cities including New York City and Philadelphia. The local economy thrives with sectors such as life sciences, technology, and financial services contributing to ongoing property demand. Investors can find many prospects for purchasing and upgrading properties to generate long-term value. West Forest Capital, a leading New Jersey hard money lender, offers tailored financing options to support your success in Asbury Park’s competitive real estate market.

Asset-backed Lender Focused on Customized Solutions
Leveraging in-depth knowledge of the Asbury Park fix and flip sector, West Forest Capital offers tailored loan structures that align with your hard money financing needs. Our funding approach is centered on the property’s value, allowing us to provide loans exceeding 100% of purchase and renovation expenses in certain cases. We proudly offer the market’s longest hard money loan term, lasting three years, which suits buy and hold investors perfectly.
Contact us or apply now to get started.
Frequently Asked Questions: Hard Money Loans Asbury Park, NJ
What are hard money lenders?
Hard money lenders differ from banks by providing loans based primarily on the value of the property instead of focusing on the borrower’s credit or income qualifications. While both banks and hard money lenders offer mortgage loans, the lending requirements and approval processes vary widely between the two. Hard money lenders prioritize the asset as collateral and take less consideration of the borrower’s financial profile. The underwriting with a hard money lender is typically much quicker and simpler, often allowing loans to be funded within one week, whereas traditional banks may take several months. This speed is especially advantageous for real estate investors who purchase foreclosure properties at auction where quick closings are required. Moreover, hard money lenders often fund loans on properties that banks refuse to finance, such as those lacking a Certificate of Occupancy. Borrowers with poor or rebuilding credit benefit from hard money loans because their credit score has less impact on approval. Hard money loans are also useful for refinancing or cashing out on investment real estate. However, it is important to keep in mind that these lenders only provide loans for investment properties and do not support financing for residential homes where borrowers live.
How do Asbury Park hard money loans work?
Because obtaining a hard money loan is significantly faster and less complicated than a traditional mortgage, the interest rates tend to be higher. Typically, interest rates range from 9 to 12 percent, and borrowers also pay 1 to 3 points at closing. The loan terms usually last one or two years. Hard money loans are often divided into two parts: the first is to finance the property purchase, generally covering between 70 and 85 percent of the price, while the second portion funds any rehabilitation work required to improve the property. Hard money lenders often finance the full rehab amount. If no rehab is needed, that portion is not included in the loan. When rehab is required, funds are distributed after each completed phase of the work, also called funding in arrears. For example, for a $50,000 rehab, the borrower may complete $15,000 of the work and then request $15,000 in funding from the lender. This continues until the entire rehab amount is funded. The combined loan amount typically does not exceed 65 percent of the property’s after-repair value, or ARV.
What do hard money lenders look for?
Because a hard money loan is considered a commercial loan, a hard money Hard money loans are regarded as commercial loans, and as such, lenders will only provide financing to LLCs, not to individuals. If you don’t already have an LLC, don’t be concerned because setting one up is simple and it can have only one member – yourself.
When approving loans, hard money lenders analyze both the purchase price and the after-repair value of the property to ensure they will be repaid. Acquiring a property at or below market value is critical. If the loan covers rehab, the lender requires that repairs be performed according to the rehab schedule. Also, it is essential that the property title is clear of liens or judgments. Any such claims on the property or borrowing LLC must be removed before the loan funds are released.
Hard money lenders are invested in borrowers making profitable deals. They want you to generate sufficient returns on your real estate investments so that they can recoup their loans. To do this, they make sure there is adequate “spread” in the deal. This means the after-repair value must cover all costs including purchase, rehab, interest, closing, and fees, while leaving enough profit margin for you.
What is hard money used for?
A hard money loan is typically used in these types of real estate investment deals:
- Financing both the purchase and rehab of a property that banks will not support because of its condition or the borrower’s credit. Once repaired, the property is sold to retail buyers, commonly in a “fix and flip.”
- Purchasing rental properties for renovation when traditional lenders refuse to provide loans. After rehab, the property becomes “stabilized” and can be rented, making it eligible for refinancing at more favorable rates.
- Closing deals on properties with strict deadlines that banks cannot meet, such as foreclosures. Hard money lenders often close in a week or less, while banks may take months.
- Accessing equity from properties already owned by using them as collateral in a cash-out refinance.
- Refinancing loans quickly before maturity to avoid default or penalties.
- Acquiring property in the name of an LLC, since banks typically avoid lending to LLCs, making hard money loans a flexible option.
Are hard money loans the same as flip loans?
The distinction between hard money loans and flip loans is subtle but important. Hard money loans come from private lenders like West Forest Capital and support many different real estate investments, focusing mainly on the value of the property rather than credit history. Flip loans are a specialized type of hard money loan intended for investors who buy properties, renovate them, and then quickly sell for profit. Although all flip loans are hard money loans, hard money loans have broader applications and can be used for other investment types besides flipping.