Hard Money Lender in Princeton, NJ
Rates Starting at 10%
- We are a direct lender, not a broker
- Same day pre-approval
- Funding in 3-5 days, although 1 day is possible
- Loan amounts up to $5 million
The Trust We've Earned
Property Types
- Multi-family
- Single-family Investment Properties
- Condominiums
- Apartments
- Co-ops
- Retail
- Small Office Buildings
- Industrial & Warehouse
- Duplex
- Triplex
- Quadplex
- Mixed-Use
Lending Parameters
Loan Size | $100,000 to $5,000,000 |
LTC | Up to 80% of purchase price |
Rehab Funding | 100% |
LTV | Up to 70% of the ARV |
Term | Standard is 12 months. 24-36 months is available |
Lien | First lien; second lien as additional collateral only |
Interest Rate | 10%–12.5% |
Points | 1.5–2% of the loan amount |
Counties Covered
West Forest Capital lends in the following counties in New Jersey:
- Hudson County
- Bergen County
- Passaic County
- Essex County
- Morris County
- Sussex County
- Warren County
- Union County
- Somerset County
- Middlesex County
- Hunterdon County
- Mercer County
- Monmouth County
- Burlington County
- Ocean County
- Atlantic County
- Cape May County
Read more about getting a hard money loan in the following areas:
Hard Money Loans in New Jersey - Areas We Serve
Recently Funded Hard Money Loans

Jersey City, NJ

Newark, NJ

Elizabeth, NJ
Why Use a Hard Money Loan
- If you need funding fast. While many banks undergo lengthy approval processes that can extend to several months, West Forest Capital offers rapid hard money loan approvals, often on the very same day. Our streamlined approach enables us to fund loans within a short window of 3 to 5 days, and in critical situations, we can even expedite funding to occur in just one day.
- If the property isn’t stabilized. Properties requiring rehabilitation work, lacking a current Certificate of Occupancy, or without a solid history of rental income tend to be ineligible for bank financing. West Forest Capital steps in as a hard money lender ready to fund these types of properties when banks hesitate or refuse to lend.
- If you have poor credit. At West Forest Capital, we understand that credit scores may not reflect the complete financial picture. Rather than focusing heavily on FICO scores or debt-to-income ratios, we place greater emphasis on the underlying value of the property when determining loan eligibility.
- If you don’t want to take a loan in your personal name. Most traditional lenders insist that the borrower be the personal owner of the property. However, if you wish to keep the property title under an LLC or if your personal property portfolio makes conventional financing difficult, a hard money loan from West Forest Capital provides a practical alternative.


Why Choose A Princeton, NJ Hard Money Lender
Our journey began in 2013 with our very first loan in New Jersey, and since then, we have been proud to operate as a trusted local hard money lender. We understand the specific rent regulations affecting communities near Princeton, and if permit assistance is required, we can expertly guide you through procedures in Jersey City, Union City, and nearby towns. We know the nuances between New Jersey’s many neighborhoods and are happy to share insights about local culture and cuisine as part of our commitment to the state.

Financing Your Princeton, NJ Investment Property
Princeton’s real estate scene in New Jersey is enriched by its proximity to economic hubs such as New York City and Philadelphia. The town’s economy thrives on strong sectors including life sciences, financial services, and technology, creating a favorable environment for property investment. The local real estate market remains fluid, offering investors valuable chances to enhance properties and increase returns. West Forest Capital is the New Jersey hard money lender that can support your Princeton property ventures with swift financing solutions tailored to the competitive market demands.

Asset-backed Lender Focused on Customized Solutions
With extensive knowledge of the Princeton fix and flip real estate scene, West Forest Capital crafts customized lending solutions tailored to meet your specific hard money financing goals. Our funding decisions are driven by the property’s value, allowing us occasionally to provide loans that cover more than the total of purchase and rehab expenses. West Forest Capital is proud to offer the industry’s longest hard money loans, with terms extending up to three years; perfect for buy-and-hold strategies.
Contact us or apply now to take the next step.
Frequently Asked Questions: Hard Money Loans Princeton, NJ
What are hard money lenders?
Hard money lenders are private lenders who provide asset-backed loans, focusing on the value of the property rather than the borrower’s credit or income qualifications. Both banks and hard money lenders offer mortgage loans, but hard money lenders use different underwriting criteria that emphasize the property as collateral more heavily. Their loan approval and funding process is much quicker, often occurring within a week, compared to the much longer timelines associated with bank loans. This quick turnaround makes hard money lending attractive to real estate investors who need to close purchases of foreclosed properties bought at auction quickly. Hard money lenders also lend on properties that banks will not finance, such as those lacking a Certificate of Occupancy. Borrowers with poor credit or those rebuilding credit can still qualify because credit scores are not the primary consideration. These loans may also be used for refinancing or cashing out on investment properties. It is essential to know that hard money loans are designed exclusively for investment properties and cannot be used for owner-occupied residences.
How do Princeton hard money loans work?
Since securing a hard money loan is a much quicker and less complicated process compared to a conventional bank mortgage, the associated interest rates are typically higher. Expect interest rates to be in the 9 to 12 percent range, with closing fees that may include 1 to 3 points. Loan durations are generally one to two years in length. Hard money loans are commonly split into two segments: the first covers a percentage of the property purchase price, usually ranging from 70 to 85 percent, while the second covers any necessary renovations. Lenders often finance up to the full cost of the rehab project. If a property doesn’t need any repairs, no rehab funds are included. Rehab funding is released incrementally after work is completed, or in arrears. For example, if a borrower needs $50,000 for rehab, they might finish $15,000 of work, then receive the corresponding payment from the lender. This continues until the rehab budget is fully funded. The total loan amount, purchase price plus rehab funds, is typically capped at 65 percent of the after-repair value (ARV) of the property.
What do hard money lenders look for?
Because hard money loans are considered commercial financing, the lender will only extend credit to LLC entities, not individual borrowers. If you have not yet formed an LLC, this is typically a simple process and you can establish one with yourself as the sole member.
When considering a loan application, hard money lenders analyze the purchase price of the property along with its after-repair value (ARV) to ensure loan repayment feasibility. Acquiring a property at or below market price is an essential part of loan approval. If the loan includes rehab funding, lenders expect that repairs will be conducted on schedule. Additionally, having a clean title on the property and the LLC borrowing the money is required; any existing liens or judgments must be cleared before funds are released.
Lenders want to make sure their borrowers enter deals that have a profitable outcome. The goal of the hard money lender is to see you make money on your real estate investment, which in turn allows them to recoup their loan. This means confirming there is enough financial “spread” where the ARV exceeds the combined costs of purchase, rehab, interest, closing, and fees, leaving an adequate profit margin for you.
What is hard money used for?
Hard money loans are most frequently utilized in the following real estate investment cases:
- Funding both the acquisition and renovation costs for properties that traditional lenders refuse due to poor property conditions or less-than-ideal borrower credit. After repairs, these properties are commonly sold to retail buyers in what is called a “fix and flip.”
- Buying and improving rental properties where banks are unwilling to provide financing. Once rehab is complete, the property is considered “stabilized” and can be rented, qualifying it for a traditional refinancing loan with lower rates.
- Closing purchases on tight schedules that conventional lenders cannot accommodate, such as at foreclosure auctions. Hard money lenders can often finalize deals within a week, while banks typically require months.
- Drawing quick equity from properties already owned by leveraging them as collateral in a cash-out refinance.
Refinancing an upcoming mortgage quickly to avoid default or costly penalties. - Acquiring property under an LLC’s name. Since conventional lenders rarely finance LLCs, hard money loans are a more adaptable choice for structuring ownership beyond individual names.
Are hard money loans the same as flip loans?
Although hard money loans and flip loans are closely related, they are not identical. Hard money loans come from private lenders like West Forest Capital and cater to various real estate investment goals, emphasizing the property’s value instead of the borrower’s creditworthiness. Flip loans, however, are a particular form of hard money loan aimed at investors who buy, renovate, and then sell properties quickly for a profit. All flip loans are a type of hard money loan, but hard money loans can also be used for other real estate investment purposes beyond flipping.